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Rajshri Media — also known as India’s number 1 broadband entertainment destination — is a company to watch for. They are aiming to reach all the mobile phone owners in the world’s fastest growing mobile marketplace who are looking for ways to entertain themselves while on-the-go.

Scheduled to launch by the end of January, the company will be rolling out the first ever 90-episode series of mobile soap opera. The experimental program is a comedic soap opera running for 3 minutes per episode, and in addition to mobile phone users, Rajshri Media will also target those using portable media players. If this ends up as a success, I’m sure we’ll see major Hollywood and Bollywood companies entering the market as well. In the meantime, Rajshri will be there, already well positioned. Good luck folks!


NEW DELHI, Jan 3 (Reuters) – India’s telecom regulator has recommended auctioning licences for broadcasting mobile television services, and said a provider must transmit signals using either terrestrial systems or satellite.

Mobile TV services allow subscribers to watch on hand-held devices either through telecoms networks or by broadcast.

Foreign investment in a provider will be allowed up to 74 percent, but no more than 20 percent must be owned by broadcasting companies, the Telecom Regulatory Authority of India said in its draft recommendations.

The provider, too, cannot hold more than 20 percent of a broadcasting company, it added.

While telecom firms will not need a separate licence to provide services on their networks, they will if they wish to broadcast such services, TRAI said.

Firms need to have a net worth of 400 million rupees ($7.6 million) in each service area to bid for satellite-based licences and of 30 million in each area for terrestrial-based operations, the regulator said.

Operators which win licences will automatically be alloted at least 8 megahertz of spectrum, and will have to share its infrastructure with other providers.

India’s state-run television channel Doordarshan, which has a monopoly on terrestrial transmission, should be permitted to share its infrastructure with providers which use terrestrial transmission systems, TRAI recommended.

The choice of technology used to deploy such services has been left to the provider, but it must be digital, based on international standards and should allow subscribers to migrate to other providers without changing their handsets, TRAI said.


New Delhi: Airtel on Wednesday announced that it has reduced its local outgoing call tariffs to a flat charge of Re. 1 per minute for its pre-paid subscribers. With effect from January 3, all Airtel pre-paid mobile customers whose existing local call rates are more than Re 1 per minute will be migrated to the revised tariff.

At present, they are paying between Rs 1.20 per minute and Rs 2.40 per minute. However, this tariff change is not applicable to 495 Lifetime pre-paid customers and other customers enjoying special schemes.

Sanjay Kapoor, President, Mobile Services, Airtel, said: “As an industry leader, Airtel has always been at the forefront of driving affordability and expanding the market. This initiative marks our strategic intent to simplify tariffs and differentiate ourselves in a market already cluttered with multiple tariff plans. Going forward, we will continue to explore innovative and affordable tariff options that are aimed to speed up growth, enhance customer value and significantly contribute towards increasing our market and revenue share in the future.”

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NEW DELHI: The government may allow one more state-owned national level mobile operator, in addition to BSNL, to tap the country’s booming telecom market and also compete more effectively with private telcos. The Department of Telecom (DoT) is considering a proposal to allow MTNL to become a pan-India operator. DoT has not taken a final decision on the issue yet.

However, sources say that MTNL has already submitted a plan towards this to DoT, but MTNL’s top brass refused to confirm or deny the development. At present, state-owned BSNL operates cellular services all over the country, except in Delhi and Mumbai, where its sister company MTNL provides communication services.

It is learnt that the communications ministry is in favour of allowing MTNL to expand beyond these two circles, in a bid to improve its falling profits.

Besides, the communications ministry has also been pushing for increased competition in mobile telephony services, to bring about a further reduction in cellular tariffs.

According to sources, DoT had asked MTNL to submit a list of proposals, including the option of expanding to other telecom circles, as the PSU has been losing momentum in the two metros.

This is because MTNL is confronted with falling landline numbers, even as its efforts to scale up its cellular operations have been restricted by the fact that the two metros are nearing saturation.

This has been reflected in MTNL’s poor performance for the last several quarters. For instance, even as all private telcos and state-owned BSNL are registering record growth and impressive profits, MTNL had posted a 13.7% decline in net profit during the last quarter.

For the quarter ended September 30, 2007 its profit declined to Rs 94.78 crore, against Rs 109.92 crore in the same quarter last year, while its total income at Rs 1,345.31 crore was 1.4% less than Rs 1,365.24 crore in the corresponding period last year.

The company has posted a basic and diluted earnings per share (EPS) of Rs 1.50, less than Rs 1.74 of last year. The dip in net profit and income was largely due to the 4.8% decrease in income from basic services in the quarter and increase in administrative expenses.

Additionally, MTNL’s bid to expand operations abroad have failed to take off. The company lost all its bids so far for mobile licences in countries like Saudi Arabia, Kenya, Qatar and Sri Lanka among others in the last two years. Earlier, in 2006, MTNL had sought DoT approval to expand outside the two circles, but the then communication and IT minister Dayanidhi Maran had rejected the proposal.

Sources also said that if DoT were to allow MTNL to take a pan-India licence, it would also be forced to allow BSNL to operate in Delhi and Mumbai to ward off turf wars between the two.

BSNL too had approached the DoT in 2006, seeking its approval to launch services in Delhi and Mumbai, but could not go ahead as Mr Maran was against this.

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BANGALORE: The enterprise application major, Oracle, has recently flown in a battery of telecom business heads from various geographies to India for a global business review. Well, that’s the kind of importance the country has on the telecom radar of the company.

Bhasker Gorti, global head (communication business) Oracle India, said ”India is an extremely strategic market for us. It gives us exposure to a wide spectrum of areas including wireline, wireless, mobile, broadband, cable and satellite at a time. No other geography gives us this kind of unique experience.”

Interestingly, majority of Oracle’s global products and technologies for the communication and media business is being developed in the country. ”Apart from being an exciting market, India is also the engine that powers and propels our global communication initiatives.