Amika Mobile to tap into India market

14Dec07

Amika Mobile is partnering with Binary Semantics to resell the Amika Mobility Server product in India.

The local mobile content delivery technology maker said it has signed a partnership agreement with Binary to distribute the server, which delivers e-mails to mobile phones through short messaging service (SMS), to enterprise customers. Binary has operations in both New Jersey and India.

“India presents us with a huge market with three million people getting a mobile phone a month, primarily for SMS,” said Amika Mobile CEO Sue Abu-Hakima in a statement. “By shortening their key e-mails to make them SMS-friendly, we are allowing the enterprise users to leverage their favourite and cheapest way of interacting.”

Binary president Akhil Choudhary noted that about 100,000 SMS-enabled phones are sold in India each day, adding, “We have enterprise customers that are eagerly awaiting this product to assist them in keeping in touch with their mobile workers … For the enterprise it means that their mobile workers receive and respond to critical e-mails promptly, increasing their productivity and boosting business performance.”

Amika Mobility Service shortens e-mails into short message alerts that can fit the 160-character requirements of SMS packets, at as little as 10 per cent of the cost of typical mobile messaging solutions.

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